H-E-B Meal Planning Feature

Project Overview

A new meal plan feature on the H-E-B mobile app, which allows users to find recipes with ingredients sold at H-E-B, add them to their meal plan through the app, and buy the ingredients.

What I Did

This was a highly collaborative effort between myself and 2 other UX designers. Each team member was involved with every step of the process at varying capacities. 

The Problem

Young adults who want to eat healthier and save money are lacking resources that would give them more options for a balanced, home cooked and varied diet.

“It would be cool if there was SOMETHING that suggested recipes to me.”

-Potential User

“One of the biggest challenges i face when making a new recipe is not having the right ingredients on hand.”

-Potential User

Empathizing with potential users

  • User Persona

  • Story Board

Defining the user journey

Wire-framing

Hand drawn wireframes were created by each team member and were evaluated with multiple features and aspects of each combined to inform our final design.

Prototyping & iteration

Final Thoughts

Our hope is that H-E-B customers will never end up missing an ingredient for their favorite recipe ever again! We believe that integrating your cookbook and your shopping cart is the future, and we are working towards making that happen. With further rounds of testing and iteration, we aim to make this a reality.