BeeAway: The road trip companion app
Project Overview
BeeAway is a road trip companion app to help remote workers and other outdoor enthusiasts find accommodations that meet the needs of a post-pandemic traveler.
What I did
In this research project, I utilized user research, ideating techniques, and prototyping with testing and iteration throughout.
The Problem
Young professionals who work remotely have been frustrated with the often unreliable accommodation information available to them as they seek to balance their work and travel goals.
What I learned from potential users
“I like a comfortable experience that allows me to get out in nature a lot. Unfortunately, finding reliable info on places to stay is a challenge.”
— Potential user
“I want to experience nature as much as possible!”
— Potential user
“I like being flexible when deciding where to stay and for how long.”
— Potential user
“I don’t like taking time away from my trip to arrange accommodations. I wish I could get recommendations based on previous places I’ve stayed.”
— Potential user
Empathizing with potential users
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User persona
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Story Board
Defining the user journey
Wire-framing
Hand drawn wireframes were created by each team member and were evaluated with multiple features and aspects of each combined to inform our final design.
Prototyping & Iteration
Final Thoughts
After a high-yield usability testing phase; BeeAway is ready to move forward with additional rounds of user testing and iteration to make our product the ultimate road trip companion app.